Les objets sociaux

L'objet social est la raison pour laquelle deux personnes communiquent réciproquement . En tant qu'être humain, nous avons un besoin de socialiser à travers des communications. Ce dont on parle dans ces communication constitue l'objet social.


Kyle mathews dans son blog accessible à http://kyle.mathews2000.com/blog/2009/02/21/what-are-social-objects a donnée quelques exemples:


Si deux collègues John et Paul travaillent sur le lancement d'un micro-site dans leur compagnie, la compagnie, l'équipe et le projet constituent des objets sociaux


Si Fred et Julie sont tous deux spécialistes des systèmes d'information et qu'ils travaillent ensemble et font des tests sur un sujet, le sujet et les tâches à faire, sont des objets sociaux.

Si une dame organise une fête d'anniversaire pour son mari afin qu'elle puisse inviter des amis, la fête d'anniversaire constitue un objet social.


Je cite Kyle mathews dans la suite de son blog


Social objects bind us together. The more important a social object is to us, the stronger it'll bind us to others who also hold that social object. I love Drupal and spend a good part of my time using it to build cool websites. As I meet others who also loves Drupal, we immediately have a strong connection through that shared social object.
"When you meet someone new or go on a first date, you start asking questions hoping to find “something in common” or shared social objects. If you date someone for a few months then break up, the reason you'll often give is, “we just didn't have much in common.”
Families develop traditions. My family eats fancy sandwiches each Christmas Eve. The shared memories and rituals we've developed bind us together. Traditions are social objects.
Social objects come in all sorts of types and strength. Good social objects are complex and have lots of hooks around which to start conversations. A football game has history, statistics, personalities, rivalries, and a plot with heroes, goats, and momentum shifts. All of which provide rich meat for discussion before, during and after the game.
We change our behavior because of social objects. If your coworkers are NBA fans and there's a big game one night, you'll watch the game so you can talk about it with your coworkers the next day. You buy that silly new iPhone app so you can share it with your coworkers. You join Facebook because all your friends are there. The NBA game, your new iPhone app, and Facebook are all social objects.
But it's important to remember that it's not the social objects that matter but people. Loving and being loved is what matters. Social objects are just the tool we use to make it happen.


Cette analyse sur la nature de  l'objet social permet une compréhension concrète du sujet.